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The Event Professional's Handbook

The secrets of successful events

By Exposure Communications Ltd

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Contents Listing

Foreword

There's Always Going to be the Human Need to Gather, and We Can Try to Create Another Understanding of it
- Debs Armstrong, CEO, Strong & Co

The Magic Moments
- Chris Barez Brown, Founder, Upping Your Elvis

Events - The Real Social Media
- Simon Burton, CEO, Exposure Communications

The Trade Show Market in Southeast Asia
- Mark Cochrane, Managing Director, Business Strategies Group, Regional Manager in Asia, UFI

Why Events Are a More E ective Tool to Support Brands
- Nick de Bois, Chairman, UK Events Industry Board

Work Hard, Play Hard and Be Kind
- Sean Doyle, Director of Brand and Creative, Clive

The Impossible is Possible in the Events Industry
- Tracy Halliwell, Director of Business Tourism and Major Events, London & Partners

The Changing Face of Sponsorship
- Chris Hornbuckle, Director, TN Sport

Bums on Seats: The Art of Audience Acquisition
- Simon Hughes

Events: Creating Emotional Memorabilia, From Band to Brand
- Kevin Jackson

The Attendee Experience of the Future - Will You be Ready?
- Brian Ludwig, Senior Vice President, Cvent

Producing Brilliant Experiences is a Balance Between Art and Science
- Jason Megson, Managing Director, George P. Johnson

Sports Events
- Nigel Rushman, Founder, Rushmans

Planning an Event Like a Celebrity
- Jason Allan Scott, Premier Party Planner

Experience is Bigger Than Just the Event
- Bonny Shapira, Leader, Cisco Live EMEA

Technology May Facilitate and Enhance a Real Human Experience, But Never Replace it
- Mark Smith, Marketing Director, GSMA

The Art of Engagement
- Peter Wardell, Magician, Speaker, and Founder of Unconventional Speakers

Events Are Like a Chemical Reaction
- Bjorn Wigforss, Marcom Director for Events, Microsoft

The Experience is the Marketing
Foreword

There's Always Going to be the Human Need to Gather, and We Can Try to Create Another Understanding of it
- Debs Armstrong, CEO, Strong & Co

The Magic Moments
- Chris Barez Brown, Founder, Upping Your Elvis

Events - The Real Social Media
- Simon Burton, CEO, Exposure Communications

The Trade Show Market in Southeast Asia
- Mark Cochrane, Managing Director, Business Strateg ...

Jacket Text

THE EVENT PROFESSIONAL'S HANDBOOK aims to inspire, encourage and guide anyone working in - or thinking about working in - the events industry. Its contributors represent some of the most interesting thinkers and practitioners in the industry today.

But the handbook is not a 'how to' or an instruction manual. It's more like a smorgasbord of event professionals’ thoughts and ideas, designed to whet the appetite, provide a moment of insight or a way of navigating a challenge in a new way.

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