Shotton is considered one of the brightest minds in the UK advertising industry. As Deputy Head of Evidence at the media agency Manning Gottlieb OMD, he works with some of the world’s leading brands including Virgin, Coke, Halifax and many more.
His debut book has been a runaway success and was described by TED speaker and Vice Chairman of Ogilvy, Rory Sutherland, as “A Haynes Manual for understanding consumer behaviour.”
It takes a close look at 25 behavioural key biases that influence us the most in life. Written as a series of enjoyable and easily accessible chapters, it shows you how you can exploit them to your own advantage when it comes to testing and marketing your products and services.
… Reading the above book will give you a new way to look at the world. It will enable you to better understand people's behaviour, as well as how to nudge them into getting the desired outcomes you or your business needs