basket 0 items @ £0
View Basket

MG OMD London's Richard Shotton's launches behavioural science book 'The Choice Factory'

Cover of  by Richard Shotton

… Says Shotton: "Over the last few years I've conducted dozens of experiments and worked with many brands and shown time and time again that the application of behavioural science improves effectiveness. I want more brands to benefit from the application of behavioural science to solve their problems. This book should help do that as it provides simple, practical advice for marketers to apply the latest thinking to their brands."

… Shotton's book has received a stack of reviews. See here: http://www.campaignbrief.com/2018/07/mg-omd-londons-richard-shotton.html


View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.