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10 Brand And Business Book Recommendations

Cover of  by Richard Chataway

If you are in business, you are in the business of behavior – and unless a business influences behavior, it will not succeed.

In the last 50 years we have learned more about how we behave than over the previous 5,000. This book shows how behavioral science has revolutionized our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behavior and gain competitive advantage.


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