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HOW CRUCIAL IS LUCK IN MAKING GREAT WORK?

Cover of  by Andy Nairn

This is set to change with Nairn’s forthcoming book Go Luck Yourself picking apart the subject of luck through a set of 40 principles to “stack the odds in your brand’s favour”. The book is split over four sections – appreciate what you’ve got; look out for opportunities everywhere; turn misfortune into good fortune; and practise being lucky – illustrated by historic examples and case studies where both companies and individuals have embraced luck to their advantage.


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