basket 0 items @ £0
View Basket

Go Luck Yourself: New Book Shows You How To Improve Your Brand’s Luck

Cover of  by Andy Nairn

GO LUCK YOURSELF explores the power of luck in building a brand. It’s published by Harriman House (whose other authors include Dave Trott and Richard Shotton) and is available for pre-order now, for a June launch.

In the book, Nairn (who has been named Campaign’s top strategist for the last 2 years running) argues that luck is a four-letter-word in business circles. He contends that organisations spend too much time trying to reduce the role of chance and not enough encouraging serendipity. He then draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide “40 ways to stack the odds in your brand’s favour.”

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.