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Brands can use two of the 4Ps to tilt the odds in their favour

Cover of  by Andy Nairn

‘Go Luck Yourself: 40 ways to stack the odds in your brand’s favour’ is available to pre-order now, from Amazon or Waterstones. Andy will be donating all his royalties to an organisation called Commercial Break, which helps give working class kids a lucky break into the marketing industry.

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