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Hired for the Work, Fired for the Relationship: 5 Steps to Overlook Agency Blind Spots and Keep Clients Happy

Cover of  by Paul Cowan

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and more often than not, didn’t start in the context of a love match. It started as a transaction and a business arrangement.

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