In Go Luck Yourself, Andy Nairn show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. The author draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.