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Having a GAS with...Andy Nairn, Founder of Lucky Generals

Cover of  by Andy Nairn

Andy has written a new book called 'Go Luck Yourself: 40 ways to stack the odds in your brand's favour', which you can pre-order here.

In the book, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.

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