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Why Sell Tacos in Africa?

16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million

By Paul Oberschneider

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About the Author

Paul Oberschneider

Paul Oberschneider is a seasoned startup entrepreneur and property financier who has personally built businesses worth over $200 million. Since 1992, he has helped start a bank credit department, founded a mortgage company, and built the largest single-branded real estate company across five countries in Central Europe. He also developed a portfolio of shopping centers and hypermarkets in Eastern ... Read more on Paul Oberschneider

Contents Listing

Introduction

PART 1: THE W.A.Y.
The Start of My Adventure
I Saw It First
Leaders Are Believers
Commitment
Start Life Again

PART 2: THE HOW
Make "Your" Thing "Their" Thing
Help
Build a Great Team
Lead, Don't Manage
Ideas
Get Good at Execution
Ownership
Learn to Count
Build a Brand
Baskets of Businesses

PART 3: THE WHEN
When It's Time to Fold
Selling Tacos in Africa
The Test

Acknowledgments

About the Author
Introduction

PART 1: THE W.A.Y.
The Start of My Adventure
I Saw It First
Leaders Are Believers
Commitment
Start Life Again

PART 2: THE HOW
Make "Your" Thing "Their" Thing
Help
Build a Great Team
Lead, Don't Manage
Ideas
Get Good at Execution
Ownership
Learn to Count
Build a Brand
Baskets of Businesses

PART 3: THE WHEN
When It's Time to Fold
Selling Tacos in Africa
The Te ...

Jacket Text

16 Start-Up Strategies for Entrepreneurs

What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it.

In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.

Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

pauloberschneider.com

Business Start-Up,
Entrepreneurship,
Emerging Markets

Professional Reviews

"Paul is one of the sharpest entrepreneurs I know. What he did in Central and Eastern Europe is simply impressive." Helen-Marie Loorents, CEO, Upgrader; Certified Health and Life Coach USA

"Paul's book presents great insights, advice and practical strategies from an entrepreneur who knows how to build a business empire from nothing." John-Paul Ilwuoha, Founder, Smallstarter Africa

"This is the new 'Little Red Book' that will reframe your thinking about where you are, where you're going, and how to get there." Clay Tompkins, Former Wall Street Futures and Equities Trader

"They say all failures are similar but success is always unique. Paul's story is not a textbook and don't try to copy his spectacular success. But if you just let yourself 'go with the flow' this book will get you thinking. And this in turn will get you many steps closer to your own success." Hannes Tamjarv, Founder and former Chairman of Hansa Bank and current Chairman of Rocca al Mare School, Estonia

"Why Sell Tacos in Africa? gets straight to the point on what it takes to seize opportunity as an entrepreneur. A great motivation to any entrepreneur, not only to just get started, but also to enjoy and embrace the unknowns ahead." William de Lucy, Managing Director, Amplify Trading UK


Media Coverage

Chartered Mangement Institute

In high-stress jobs, many people turn to drinking and partying for relief, but the effects of such habits when taken to excess can be devastating

Guest blogger Paul Oberschneider

Back in 1985 I ...

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Business Advice

Paul Oberschneider is an entrepreneur, angel investor, speaker and author. Here, he talks to Business Advice readers about how important it is for startup founders turning to friends and family for ...

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