Contents Listing
About the Author
Acknowledgments
A Call to Action
1. Introduction to Internet Marketing
What is internet marketing?
Why should you seek to grow your own business online?
Successful online marketing
2. The Importance of Superior Content
A simple framework for writing your website content
How to generate content for any business
Blogging and its benefits
Blogging expert interview: Thoroughly Modern Milly
Blogging expert interview: Rock N' Roll Bride
Quick summary
3. Understanding Online Performance Metrics
Why you should be using Google Analytics
How to set up Google Analytics
What should you be monitoring?
Quick summary
4. How to Get Found Online Through Search Engine Optimisation (SEO)
Keywords
Making your site visible - SEO, tags, metadata, and links
Submitting an XML sitemap
Optimising for local search and ranking high in your local market
SEO expert interview: Red Evolution (search company)
How to get your products listed in product directories
Quick summary
5. Paid Search - Introducing Pay Per Click (PPC), Step By Step
Paid search vs. Organic search: what is the difference?
How to set up an AdWords campaign
Creating adverts and Ad Groups
The role of landing pages
Running and monitoring your AdWords campaign
Competitor analysis
Quick summary
6. Permission Based Internet Marketing
Customer relationship management and how cross-sell and up-sell can be used to boost your sales
Permission marketing and its relevance today
How to succeed with email marketing
Credibility factors that encourage people buy
Quick summary
7. Social Media
What is social media?
What is social media marketing?
How to market on Facebook, Twitter and LinkedIn
Best practice for online PR
How to track your social media progress with a WordPress blog
Social media case studies
Quick summary
8. Building For Long-term Success - Affiliate Marketing
How to set up an affiliate marketing programme
How to successfully implement your affiliate marketing programme
Useful affiliate marketing resources
9. Planning for the Future - Optimising for Mobile
Why take mobile seriously?
Five important statistics for mobile
Benefits of mobile technology
Using mobile phones as marketing tools
How to be successful in mobile marketing
Quick summary
Conclusion
Useful Resources
Internet Marketing Jargon Buster
About the Author
Acknowledgments
A Call to Action
1. Introduction to Internet Marketing
What is internet marketing?
Why should you seek to grow your own business online?
Successful online marketing
2. The Importance of Superior Content
A simple framework for writing your website content
How to generate content for any business
Blogging and its benefits
Blogging expert interview: Th ...
