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Becoming Data Literate

Building a great business, culture and leadership through data and analytics

By David Reed
Cover of Becoming Data Literate  (Paperback) by David Reed Cover of Becoming Data Literate  (Ebook - phone) by David Reed Cover of Becoming Data Literate  (Ebook - tablet) by David Reed

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About the Author

David Reed

David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data’s use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. ... Read more on David Reed

Contents Listing

Jacket Text

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.

But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?

Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

Professional Reviews

Provides... unparalleled support Scott Joslin, SVP International Data Strategy, WarnerMedia

A fundamental stepping-stone. Anita Fernqvist, Chief Data Officer, UK Operations, Zurich Insurance

A great handbook for anyone looking to use data to drive unique competitive advantage. Orlando Machado, Vice President, Data Office, LEGO


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