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Press and Publicity

The Art of The Click
Ask Direct: Askblog
24th May 2019
Maybe you’ll think this is obvious. I didn’t. So I thought I’d share. In the “Art of the Click”, Fisher explained the importance of highlighting ... Read Full Article

Cryptonites - Episode 1 - Glen Goodman on Crypto Trading, Market Analysis and the Future of Bitcoin
22nd May 2019
In this very first episode of Cryptonites Alex Fazel interviews Glen Goodman AKA 'The Shares Guy'. Alex and Glen go over a range of topics, from Glen's early beginnings in trading during the 'Dot Com'... Read Full Article

Three Books for Investor
what Investment
21st May 2019
This is a revised and updated version of one of the classic books of investing, beautifully updated in this hardback edition.It tackles the history of technology investing over the last 150 years, sta... Read Full Article

Three Books for Investors
What Investment
21st May 2019
Historically the US has been a deep and rich source about the art of investing and this book – the second volume in the series – continues this tradition. It is packed with well-written, th... Read Full Article

How Psychological Shortcuts Shape Us: The Choice Factory
AQR: The Association for Qualitative Research
20th May 2019
Webinar presented by Richard Shotton.... Read Full Article

How to make a pension last a lifetime: The essential guide to financial success in retirement
The Daily Mail
20th May 2019
Four years ago, the Government brought in a rule change that had dramatic consequences for retirees. The reforms, known as 'pension freedoms', gave savers unprecedented flexibility arou... Read Full Article

Glenn Fisher
Call to Action Podcast
17th May 2019
Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher. Arguably the most famous person to be born in Grimsby (by default), Glenn became a cop... Read Full Article

How chemistry helps advisers attract and retain clients
International Adviser
17th May 2019
Clients in need of financial advice have a lot of choice when it comes to deciding which firm or adviser to use. Companies spend lots of money on advertising to convince people that the... Read Full Article

Marketing & Tech Book Club: The Choice Factory by Richard Shotton
Martech Alliance
16th May 2019
There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book.... Read Full Article

Piers Newson-Smith: why behavioural science can lead to dangerous marketing as well as bad politics
More About Advertising
10th May 2019
In fact, the case for behavioural economics in advertising goes further. As Richard Shotton argues in his brilliant book The Choice Factory, it improves quality too. If brands want sustainable success... Read Full Article

Book Review: Way of the Trader, By Ian Murphy
Master Investor
8th May 2019
Overall, Way of the Trader is an ideal companion for those new to the world of financial trading, as well as an indispensable guide for more experienced traders who also might find a few new ideas to ... Read Full Article

What happens when we don't let ourselves be influenced by those consumers we should condition.
ADC Italia
6th May 2019
**Translated from Italian** In his column Pasquale Diaferia takes inspiration from the book 'The Choice Factory' by Richard Shotton to remember that "if we do not let ourselves be influenced by the re... Read Full Article

20 Second Book Review
1st May 2019
Personal finance experts Richard Evans and Richard Dyson give readers everything they need to know to generate an income to last them throughout retirement. For those who have retired u... Read Full Article

Why marketers want to know your habits
Nudge; consumer psychology podcast
30th April 2019
Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life eve... Read Full Article

“Your Retirement Salary” – the pension best seller.
The Vision of the Pension Playpen
28th April 2019
Richard Dyson & Richard Evans, the Daily Telegraph’s senior personal finance journalists, have written a book. I like the title “Your retirement salary” , the book is about creati... Read Full Article

Book Review: Way Of The Trader, By Ian Murphy
Talk Markets
27th April 2019
It’s been a while since a mainstream publisher released a book on trading, especially trading with a human face. Ian Murphy’s Way of the Trader: A Complete Guide to the Art of Financial Trading (H... Read Full Article

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