Patrick Hargreaves is a Portfolio Manager at AKO Capital. Before joining AKO in 2011, he spent eight years at Goldman Sachs where he ran the European Small & MidCap Research team before becoming deput... Read more
Wed 17th Oct, 2018
The Choice Factory
It seems obvious that many of our spending decisions are in uenced by the past. Consider how you pick a restaurant. You think about your previous visits: the taste of the food, the charm of the waiter and, of course, the pain of the bill. However, strictly speaking it’s not the past that shapes ou ...
Don't Spread Yourself Too Thin
Tue 16th Oct, 2018
The Choice Factory
Brands must seek inspiration from beyond their category. If they do so they will see one of the common factors of the few brands who have created a genuine step-change in their category is that they were highly distinctive. As the founder of BBH, John Hegarty put it in his ad for black Levi’s “w ...
Does the isolation effect remain relevant today?
Tue 16th Oct, 2018
The Debt Trap - Student Edition
"Most students are taught that investors are rational and markets are efficient," says Sebastien Canderle, author of The Debt Trap. "The reality is that anyone who invests money is emotional, and driven by fear and greed."
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The Debt Trap
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