Tue 30th May, 2023
The Illusion of Choice
Consumer behavior is a fascinating area of research. While people like to think they make objective decisions about what to buy or not buy, there are a lot of factors that influence those decisions such as description, price, ease of use and many more. And they influence you in ways that are not so ...
The Strange Factors That Influence What You Buy
Sun 28th May, 2023
The Psychology of Money
Having recently enjoyed reading Morgan Housel’s “The Psychology of Money” I was reminded of the crucial role compounding can play in multi-generational wealth creation. While the stories about arguably the greatest investor of our time, Warren Buffet, are legion, this one I didn’t know. By J ...
Compounding - it’s about the end game
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