Richard Shotton: Marketers are obsessed with the latest fad. But human nature is remarkably consistent by Adnan Arnautlija
Media Marketing It’s better to base marketing decisions on experiments of Nobel Laureates than on the opinion of the most eloquent person in the board room. How do we make choices – any choices, a... Read Full Article

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Book review by Zak Mir
ZakMir.com .... Rather gratifyingly you do not need to be a nuclear physicist or perhaps more appropriately, an expert in algebra to apply what Mr Bos does in order to glean the value situations.... ... Read Full Article

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talking about our biases, our flaws and mirror strengths, the principal-agent problem, and the decline in rhyme:
Mark Pollard, Strategy CEO, Mighty Jungle, New York Talking about biases, flaws and mirror strengths, the principal-agent problem, and the decline in rhyme. Listen to the podcast: https://www.dropbox.com/s/65h8k3n6kvo96cn/audio_only.m4a?dl=0... Read Full Article

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Growth and income stretched: is now the time for value investing? By Paloma Kubiak
Your Money.com Investors should note that deep value investing is where you’re really looking at companies which are “horribly out of favour” though if the stocks can turn around, you can get some very good pe... Read Full Article

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Make a choice. Buy this book and explore your biases by Dominic Mills
Mediatel Possibly bringing both conscious and unconscious biases to this week's column, Dominic Mills reviews and digests the Choice Factory - Richard Shotton's behavioural science bestseller ..... Read Full Article

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Bumper books by Iain Robertson
B-C-ING-U.COM ... Essential reading ... Richard Shotton’s excellent paperback is a prime example of observation and investigation in the field of comprehending what makes each of us tick. Its conte... Read Full Article

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Who will be the next Carillion?
Master Investor Industry-wide suicide bidding leaves many support services companies with barely acceptable levels of profitability... the similarities with Carillion are clear.... G4S's debt and pension obligations ... Read Full Article

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Plan your strategy for a comfortable retirement by Lindsay Cook
The Financial Times Retirement is not what it used to be... Now, with UK life expectancy at 79 for men and 83 for women, there are no limits. We can work for as long as we like — and many of us want to do so. ... Read Full Article

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Book review - Essential reading for fans of motoring, business and wider interests
Business Money If you have ever wondered what it is that influences our decisions to buy stuff, then it helps it you can get a handle on what techniques marketers employ to engage with their potential customers. Ric... Read Full Article

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A book review
Master Investor The authors of the book are as diverse as the topics covered... ... Many famous fund managers make a contribution to the book, including Anthony Bolton, Jeroen Bos, Gervais Williams and... Read Full Article

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Book Review: The Choice Factory by Jon Hildrew
Rouser Curiously, the book undersells itself in promising an exploration of 25 biases that influence what we buy. That’s not quite true: the book is far better than that. Instead of a codex of biases, we�... Read Full Article

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Brands Perform In The Right Channel And Context
Branding Strategy Insider What Can Brands Learn From The Social Nature Of Humor? The main point is that the wit of an ad is not just a creative issue but also one of context and media placement. The perception o... Read Full Article

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Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes
Marketing Week Contrary to common belief, consumers are more likely to take action if the incentive is of uncertain value, offering a way to make loyalty schemes both cheaper and more effective. ... N... Read Full Article

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Advertising tricks that win your money: A review of The Choice Factory
Proud Money Many of us think we're too smart to fall for advertisers' tricks. We won't buy something because of a catchy jingle or famous spokesperson. But if you think those obvious tactics are the only things c... Read Full Article

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Book review: Deep Value Investing (2nd edition) by Jeroen Bos
Strictly Value ... The newly published second editionis much more than a refresher; it has 6 additional case studies and walks us through what happened to the old ones in the past 5 years. The case studies are still... Read Full Article

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MII announces speakers for DMX Dublin 2018
Marketing.ie The Marketing Institute has announced speakers from Lego, Wieden+Kennedy, Brainlabs and Foresight Factory as part of the DMX Dublin 2018 line-up... Richard Shotton is deputy head of evi... Read Full Article

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Why admitting a weakness makes people like you more by Richard Shotton
Quartz at work An article adapted from the book The Choice Factory: For those prepared to embrace a modicum of career risk then the best chance of growing your brand is to flaunt your flaws. The princ... Read Full Article

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Behavioural Economics - Research, Purchase Journeys, Shopper Marketing & Choice
WARC Richard Shotton, author of “The Choice Factory” - which has won praise from Dave Trott, Rory Sutherland and Mark Ritson - will explore how findings from behavioural science can improve advertising... Read Full Article

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How Brands Can Convert Data To Insight
Branding Strategy Insider The agencies that focus most on the unchanging man will win the insight war. Contributed by Branding Strategy Insider by: Richard Shotton, the author of The Choice Factory, a new book o... Read Full Article

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Marketing triage: why brands need to categorise consumers into three groups
Alugha.com Marketing triage: why brands need to categorise consumers into three groups Dominique Jean Larrey, chief surgeon in Napoleon’s Army, developed the concept of triage on nineteenth century Fren... Read Full Article

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The Choice Factory: The danger of confirmation bias and how to avoid it
Campaign The danger of confirmation bias is just one of the topics in Richard Shotton's new book, The Choice Factory, as he explains in this excerpt for Campaign. Features an excerpt from the book:... Read Full Article

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How our Winter Portfolios keep beating the market
Interactive Investor With help from Stock Market Almanac author and mathematician Stephen Eckett we identified the stocks with the best track record of returns over the past 10 winters.... Read Full Article

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Slow and steady
AIC (The Association of Investment Companies) Investment Company Compass, February 2018 Edition The Investment Trusts Handbook 2018, featuring an investment company directory, analytical advice and contributions by a dozen leading investment company experts, including Peter Spiller, Robin Angus,... Read Full Article

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Book Review: Deep Value Investing by Brenda Jubin
Investing.com Jeroen Bos, portfolio manager of the UK-regulated Deep Value Investments Fund, has updated his 2013 book Deep Value Investing: Finding Bargain Shares with Big Potential in this second edition (Harrima... Read Full Article

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Richard Shotton: Why strategists must understand the science of consumer choice by Sam Peña-Taylor, WARC
WARC Richard Shotton’s new book The Choice Factory is about the decisions we make every day, and the biases that complicate them. Richard sat down with WARC’s Sam Peña-Taylor to talk about the origin ... Read Full Article

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Could the Middle East ever become a cashless society?
Almaktoum Initiatives "It is inevitable, in the Middle East as in the rest of the world, that consumers will gravitate towards cashless payment systems where they find them more convenient and are happy that they are secur... Read Full Article

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A book review
Carol Loomis, retired Senior Editor-at-Large, Fortune Magazine Oh to be in Omaha come the first weekend of May! This smart and engaging book gives you 44 expert opinions as to why you simply need to get there.... Read Full Article

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Book of the week: Analysing Buffett’s deals
MoneyWeek Book of the week: Analysing Buffett’s deals The real strength of the book is the way vital information for each deal is systematically laid out, including the dates and returns. Arnol... Read Full Article

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A must-have for dinner parties
MoneyWeek If you’re looking for a single book that can give you the uncanny ability to quote dozens of famous investors at your next dinner party, Harriman’s New Book of Investing Rules should be top of you... Read Full Article

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How The Principle Of Triage Can Benefit Your Brand
Branding Strategy Insider By recognizing the limitations of advertising brands can focus their advertising resources where they work best. This means that more brands will be able to afford a constant presence among key groups... Read Full Article

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Cognitive Biases with Richard Shotton
Roger Dooley Blog Would you trust a doctor who didn’t understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it’s surprising that so many companies trust marketers wh... Read Full Article

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A book review
IG Community This is the first time I have owned this book, and it is a great trading aid to keep by your computer providing lots of quality statistical information and evidence that can help the investor stack up... Read Full Article

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FTSE 100 heavyweights report
The Times Pinch, punch . . . first day of the month. Despite a great start — the FTSE 100 rose 1.7 per cent in the first eight days of the new year — January was a miserable month for equity investors, with... Read Full Article

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Coming Soon From Larry Cunningham: “The Warren Buffett Shareholder”
Value Walk Never before have the shareholders of a public company undertaken to write a book about their experience, notes famed investor Mario Gabelli. But, then, Berkshire and Buffett are famous for being sui ... Read Full Article

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Coming Soon From Larry Cunningham: “The Warren Buffett Shareholder”
Value Walk Never before have the shareholders of a public company undertaken to write a book about their experience, notes famed investor Mario Gabelli. But, then, Berkshire and Buffett are famous for being sui ... Read Full Article

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