By recognizing the limitations of advertising brands can focus their advertising resources where they work best. This means that more brands will be able to afford a constant presence among key groups.
... Who knows, maybe marketers who apply the principles of triage will end up benefiting too.
... Contributed by Branding Strategy Insider by: Richard Shotton, the author of The Choice Factory, a new book on how to apply findings from behavioral science to advertising.
Full article available here: https://www.brandingstrategyinsider.com/2018/02/how-the-principle-of-triage-can-benefit-your-brand.html#.WnWJP0x2vIU
