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How The Principle Of Triage Can Benefit Your Brand

Cover of  by Richard Shotton

By recognizing the limitations of advertising brands can focus their advertising resources where they work best. This means that more brands will be able to afford a constant presence among key groups.

... Who knows, maybe marketers who apply the principles of triage will end up benefiting too.

... Contributed by Branding Strategy Insider by: Richard Shotton, the author of The Choice Factory, a new book on how to apply findings from behavioral science to advertising.

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