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William Essex is a freelance journalist, writer and occasional broadcaster who also trains executives to deal with the media. He has experience on both sides of the camera, microphone, notepad and digital recording device, and likes to believe that dealing with the media successfully need not be a stressful experience. You just need to know what they want and how to provide it in a way that also ... Read more on William Essex
"After digesting the lessons that Essex offers from his own considerable experience, encounters with journalists - even mean ones - will be less stressful." - Richard Schwartz, Executive director, Information Partners and Consulting editor, The TRADE
"This book is a brilliant tour de force covering all the basics in a simple, easy to understand fashion. This comprehensive guide is a 'must read' for anyone contemplating dealing with the media." - Henry L Gewanter, Managing Director, Positive Profile Limited
"If you have regular contact with the media - this must be a 'top of the list' guidebook. Don't talk to the media unless you've read it!" - Malcolm Corrigan, Marketing Consultant
"The REAL guide to media relations we've all been waiting for, William Essex's book is packed full of realistic and valuable information. No platitudes but plenty of practical grit. Brilliant." - Andrew Webb, Managing Director, Omega Derivatives
"Distilling 20 years experience as a journalist and commentator, William Essex's insightful guide to media relations is not only consistently witty and wise, but also eminently readable. Detailed, clear and concise, this is an indispensable resource." - Tim Steele, Head of PR & media relations, ABN AMRO Mellon Global Securities Services
"After digesting the lessons that Essex offers from his own considerable experience, encounters with journalists - even mean ones - will be less stressful." - Richard Schwartz, Executive director, Information Partners and Consulting editor, The TRADE
"This book is a brilliant tour de force covering all the basics in a simple, easy to understand fashion. This comprehensive guide is a 'must read' for anyone contemplating dealing with the media." - Henry L Gewanter, Managing Director, Positive Profile Limited
"If you have regular contact with the media - this must be a 'top of the list' guidebook. Don't talk to the media unless you've read it!" - Malcolm Corrigan, Marketing Consultant
"The REAL guide to media relations we've all been waiting for, William Essex's book is packed full of realistic and valuable information. No platitudes but plenty of practical grit. Brilliant." - Andrew Webb, Managing Director, Omega Derivatives
"Distilling 20 years experience as a journalist and commentator, William Essex's insightful guide to media relations is not only consistently witty and wise, but also eminently readable. Detailed, clear and concise, this is an indispensable resource." - Tim Steele, Head of PR & media relations, ABN AMRO Mellon Global Securities Services
Managementfirst.com
Crisis management in the media age: winning the race to disclosure- William EssexManagement Today, 31st January 2007
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Profile-extra.co.uk
Fit The Media Into Your Marketing MixWilliam Essex, First published in Better Business Focus Magazine1st December 2006
A brief not fit for a journalistWilliam Essex, Profile ...
