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Go Global

How to Take Your Business to the World

By Emma Jones

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About the Author

Emma Jones

Emma Jones is founder and editor of Enterprise Nation, the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. Following a career with an international accountancy firm, Emma started her first business at the age of 27 and successfully sold it just 15 months after launch. The home business website was launched in 2006, and ... Read more on Emma Jones

Contents Listing

Introduction

Part I: A Whole New World
- Reasons to Go Global
- Crisis of confidence
- Bring down the barriers

Part II: Route Map
- Step 1: Research
- Step 2: Promote
- Step 3: Sell
- Step 4: Deliver
- Step 5: Go Local

Part III: Help along the way
- Public bodies
- Private sector providers
- Conclusion

Appendices
Appendix 1: Country Profiles
Appendix 2: Trade Bodies
Appendix 3: World Time Zones
Appendix 4: Cultural Briefing

Bibliography
Introduction

Part I: A Whole New World
- Reasons to Go Global
- Crisis of confidence
- Bring down the barriers

Part II: Route Map
- Step 1: Research
- Step 2: Promote
- Step 3: Sell
- Step 4: Deliver
- Step 5: Go Local

Part III: Help along the way
- Public bodies
- Private sector providers
- Conclusion

Appendices
Appendix 1: Country Profiles
Appendix 2: Trade Bodies
Appendix 3: World Time Zone ...

Jacket Text

International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers.

Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers.

In this book, bestselling author Emma Jones, puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters.

Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery.

www.goglobalguide.com

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