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How to Get Your Product to Market

A guide to design, manufacturing, marketing and selling

By Louise Guinda

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About the Author

Louise Guinda

Louise Guinda is mum to Ali, aged four, and lives in Aberdeen. The idea of developing her product, the Cot Wrap, a breathable cot bumper, came to Louise four years ago, after Ali suffered a near-tragedy while sleeping too close to his thick, quilted cot bumper.

The Cot Wrap is now the top selling cot bumpers on Amazon.co.uk and is exported throughout Europe. In 2012, the product won the Bounty ... Read more on Louise Guinda

Contents Listing

About the Author
Acknowledgements
The Safe Dreams Story: From a near tragedy to a successful business
Introduction

1. Make Sure there is a Market for Your Idea
2. Protecting Your Idea
3. Manufacturing and Prototypes
4. Funding and Running Your Business
5. Creating a Brand and Spreading the Word
6. Getting You Product into Stores

Conclusion
Further Resources
About the Author
Acknowledgements
The Safe Dreams Story: From a near tragedy to a successful business
Introduction

1. Make Sure there is a Market for Your Idea
2. Protecting Your Idea
3. Manufacturing and Prototypes
4. Funding and Running Your Business
5. Creating a Brand and Spreading the Word
6. Getting You Product into Stores

Conclusion
Further Resources

Jacket Text

Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get Your Product to Market' is just the book you need.

This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves.

Topics covered include:

- making sure that people will buy your product before spending any money
- stopping others copying your idea through patents, design registration and trademarks
- creating a winning brand and marketing message
- getting your product featured in the media
- breaking into big stores

Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.

Discover how to follow in her footsteps and take your product to market with this new guide.

Professional Reviews

"If you've got an idea for a new product which you are convinced will be the 'next big thing', or have spotted a gap in the market, this new book is for you, and will give you everything you need to make your dream a reality and get your product stocked on high street shelves!" - Start Your Business magazine


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