The Small Business Guide to Apps: How your business can use apps to increase market share and retain more customers, by David Howell
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors because they have simply developed and marketed an app that delivers a service that their consumers are looking for.
This book isn't about how apps can help small businesses run their business more efficiently, or an in-depth tutorial about how to create an app for their enterprise. Instead, it provides and introduction and overview of the possibilities for any growing business. It's a focused guide about the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows an intimate and ultimately more lucrative link between businesses and consumers to be established.
With this latest book in the popular Business Bites series, small business owners can help their companies take the first steps into an exciting and growing marketplace.
About the author
David Howell is a freelance writer, journalist and publisher, specialising in technology and business subjects. His work has appeared in the national press and leading technology and business magazines including Talk Business. For more information, visit www.nexuspublishing.co.uk
- The Small Business Guide to Apps is published by Brightword Publishing
ISBN 9781908003102, ePub, RRP £5.00