In Wake Up and Sell the Coffee, Martyn Dawes, founder of Coffee Nation, aims to help ambitious entrepreneurs to think big and become tomorrow's high-growth success.
While Britain has a strong enterprise culture, and the number of new businesses started in the UK continues to grow year by year, the odds of survival, let alone growth, are not high. Dawes believes that entrepreneurs need honest feedback from those who have been through the full business cycle and succeeded in creating a high-growth firm. Throughout the book he offers insights into the highs, lows and mistakes that he made along the way, covering all areas from start-ups to exit, with practical advice on how to know if your initial idea is any good, how to test your business model, tips on how to pitch to investors and raise funds, plus a special chapter on how to set up a business for high-growth from the outset.
With key lessons learnt from each stage of his journey set out in an unusually frank manner, Dawes offers today's start-up starts invaluable guidance on how to become the success stories of tomorrow.