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Banish ego to win

Cover of Everyday Entrepreneurs by Ken Horn Banish Ego to Win
By Tim Henning

Dragon's Den and Apprentice wannabes need to put a pin in their egos to be successful in business, says the author of a new book for entrepreneurs.

Ken Horn, 49, has worked with start ups for a decade and claims to have helped 6,000 set up in business,

The Glaswegian, whose book is called Everyday Entrepreneurs, said "There is a huge disconnect between the high-octane egos and the real-life entrepreneur community who want to start traditional businesses in conventional or emerging markets."

Ken's top tips for budding entrepreneurs are:

1. Don't let the admin distract you. Make sure you concentrate on customers and trade

2. Be careful with online advice. Try to find a mentor instead

3. Remember the three business building blocks - what am I offering? Who am I offering it to? How and I going to broadcast one to the other?

4. Promoting business is a combination of lots of word of mouth, social media, Press and posters.

5. Regularly review your offer. The market moves and changes so remain agile.

Everyday Entrepreneurs is available to buy at kenhorn.co.uk
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