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Opinion: Why you’re more likely to trust a financial adviser who acts like your doctor

Cover of  by Herman Brodie and Klaus Harnack

Investors want money managers to be expert with communication as well as portfolio allocation

... Financial service providers, if they want to be trusted, must recognize that clients want to know how much they care before they’ll care how much they know.

Herman Brodie is the author, with Klaus Harnack, of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients (Harriman House).

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