However, there are surprisingly few books about the qualitative (as opposed to quantitative or technical) factors that investors should look for when searching for a company that they can buy and hold. Quality Investing aims to fill this gap.
... Quality Investing is an informative book that justifies its £35 cover price, and which provides investors with plenty of food for thought. If you read this book in conjunction with Picking Quality Shares by MoneyWeek contributor Phil Oakley, which focuses more on reading balance-sheets, you will end up with a well-rounded view of growth investing.