It's the idea that what we're really trying to do the question that we're really trying to answer is, am I going to be OK, are my family and I are going to be OK. To get at that--that's really not a money question first, that's a broader philosophical question--we want to find contentment through our community, through our ability to determine our own life's path, through being good at a job, and being connected to something bigger than ourselves. The frustrating part is that we can think about those pie-in-the-sky philosophical issues, but money comes into the story inevitably. We need to underwrite the sources of meaning in life. That phrase "funded contentment" is there to help people capture that notion that--focus on contentment but recognize that from a practical point of view you need to get your money house in order to get there.