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You're all fired! Tycoon says he wouldn't hire any of Sir Alan Sugar's Apprentices or their 'sexy' businesses

Cover of  by Jamie Waller

Businessman Jamie Waller, author of 'Unsexy Business' gives his views on this year's crop of Apprentice hopefuls.

In some research I did for the book, I discovered that cleaning was considered to be the most unsexy business of all.

Yet, according to the British Cleaning Council, the sector is worth £24billion to the British economy.

So perhaps the one beacon of hope in this year's show is Khadija Kalifa, who has run her own eco-friendly cleaning business for the past three years.

She's flying the flag for unsexy businesses – and if he's got any sense, Lord Sugar will hire her.

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