When did we become so obsessed with how ‘sexy’ a business venture is? We seem to be in a perpetual state of chasing the next big, exciting, innovative idea that will change the world.
Yet while I encourage people to take a chance and build a new business, it’s important to be selective about the industry, and to recognise that innovation of the world-changing variety is incredibly rare.
The best opportunities are often found in the most mundane things, says entrepreneur Jamie Waller.
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