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Ten Best Business Books of 2018 for Financial Advisors

Cover of The Trust Mandate by Herman Brodie and Klaus Harnack This professional book attempts to answer a question that has vexed every advisor: why does a client choose one asset manager over another, especially when the two are, on paper at least, almost indistinguishable? Yet, distinguish is what clients do every time they make a decision. In The Trust Mandate, the authors investigate the drivers of these selection decisions.

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