If you had to give someone the moniker the Aesop of advertising, it would undoubtedly be Dave Trott. Through stories of racing drivers, Roman rulers, profane parrots and mine-clearing rats, he illuminates the fundamentals of advertising, shows how to spot creativity and pushes people to look for it outside of the confines of the marketing world.
Ahead of the publication of his fourth book, Creative Blindness, Alex Jenkins caught up with Trott to find out what makes a great client, how people can develop their creative muscle, and why anyone looking for peer approval needs to take it to the street.
