13. The Behavioral Investor by Daniel Crosby
"The next great frontier in entrepreneurial evolution isn’t likely to come from advances in technology or data collection. It’s likely to come from something far more mundane -- improvements in human behavior. The budding field of applied behavioral finance has profound implications for the decision making of every entrepreneur, whether you’re managing money or not. Dr. Crosby has provided investors and entrepreneurs a great service in penning this highly readable introduction to this important field. It’s both breezy and actionable and I can’t recommend it highly enough."
--Dr. Richard Smith, founder and CEO of TradeSmith, a provider of investment software which serves more than 25,000 investors and has stewarded more than $20 billion in assets
