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Found a share you love? Don’t buy until you’ve answered this vital question

Cover of The Sceptical Investor by John Stepek Stock-picking requires time and a willingness to thoroughly research companies before buying them. Even Warren Buffett — generally regarded as the best stock-picker that’s ever lived — believes the vast majority of us shouldn’t be active investors. Those who enjoy the challenge, however, should read on.

The big question

Reading through MoneyWeek executive editor John Stepek’s (highly recommended) new book, The Sceptical Investor, I’m reminded of what I believe is one of the most important questions to ask whenever you’re considering purchasing a new stock.
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