When it comes to investing, your brain can be your best friend or your worst enemy. My guest today explains how, and what you can do to ensure your brain is a staunch ally in your quest for financial security. His name is Daniel Crosby, he’s a psychologist, behavioral finance expert, and the author of The Behavioral Investor. We begin our conversation discussing the surprising ways sociology and physiology influence our financial decisions. We then delve into the psychological factors that cause us to make bad investing decisions, including ego, conservatism, attention, and emotion. Daniel then walks us through ways you can mitigate those factors in your financial choices. We end our discussion outlining what an investing framework looks like based on principles of behavioral science.