Legendary creative director Dave Trott argues in his latest book, “Creative Blindness,” that creative vision comes from seeing what others don’t. If you see the world differently, you are able to think differently. And that ability to think about problems in unexpected ways is what leads to genuinely creative ideas.
Despite all the talk in recent years about innovation and disruption, there are strong, almost insurmountable forces at work in most organizations. Those forces sap creativity and drive otherwise ambitious teams toward consensus and risk