The Behavioral Investor, by Dr Daniel Crosby
The most successful Financial Planners of the future will combine financial planning, investment management, and behavioural coaching.
Understanding the reasons why, as humans, we’re terrible when it comes to making financial decisions is an essential component for your tool kit.
In The Behavioral Investor, Dan examines the sociological, neurological and psychological factors that influence our investment decisions. He offers practical solutions for improving both returns and behaviour.