Overall, 7 Financial Models ... is an excellent practical guide for private investors looking to gain an edge in the markets. While financial modelling can often be a complex subject, the theory behind the models is discussed in an easy to understand manner, with the illustrated examples providing all the information you need to create quality analysis. As well as being useful for investors and finance professionals, a number of models in the book will be particularly useful for business owners looking to gain a deeper insight into the drivers behind their company, and how to manage them effectively.