I’m in the middle of recording a business podcast, Backing Brilliant Business, and each week I have the pleasure of interviewing successful people in their field. One of my subjects was Iona Bain, who founded the pioneering Young Money Blog in 2011 and has since become the UK’s go-to voice on young personal finance. She’s written a book called Own It, which she says she wrote for the younger generation so that they can “use their amazing potential to give the world of money the kick up the bum it needs”. I put it to her that for many young people, life is particularly tough right now what with low wages, high house prices, next to zero reward for saving and the catastrophic fallout from Covid.
