basket 0 items @ £0
View Basket

Innovation evolved: Q&A with Sam Tatam, author of Evolutionary Ideas

Cover of  by Sam Tatam

This week, Ogilvy’s head of behavioral science Sam Tatam has released a book called Evolutionary Ideas. Looking at five of the biggest challenges facing businesses today, the book looks at innovation as an “evolutionary phenomenon.” Brands, he argues, just need to look to nature if they want to level up their change strategies. Here, he gives us an exclusive Q&A on the book’s genesis and what its lessons mean for marketers.

View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.