"It's not often that I send you out an email which is not directly about marketing but I am doing this because I think that it is such an important and useful book for everyone involved in my subjects - sales and marketing. I'm letting you know about the publication of this book which has been written by a university colleague, Edmund, who has overcome a serious drink problem (which I didn't even know about at the time) and subsequently reached the top of his own industry - financial publishing. As a consequence and to be of assistance to others, he and Helen have written, "Beat the Booze". It offers useful, impartial and non-judgemental advice to anyone who is either drinking too much or has friends or colleagues who are doing so. I know this because I've read it and it was one of the best books I have ever come across on the subject."