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Start-up Smart

How to start and build a successful business on a budget

By Robin Bennett

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About the Author

Robin Bennett

Robin Bennett came to business relatively late. No selling lemonade to neighbours from the front garden at age six, cleaning cars with rags or a 4am paper round. A cosseted existence lasted until he became a penniless graduate, which forced him to start his first company, aged 23. All of which goes to show that entrepreneurs are just as often made, not born.

Since 1992 he has started eight ... Read more on Robin Bennett

Contents Listing

Preface
About Me

1. Planning for Getting Started
Basic Strategies
Defining Your Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites

2. Making Money
Basic Strategies
Marketing
Sales
Price Negotiation
Premises
Hiring For the First Time
Useful Websites

3. Growing Sensibly
Basic Strategies
Cash Flow
Staff Relations
Technology
Building a Reputation
Suppliers
Banks
Clients
Trade Fairs and Conferences
Useful Websites

4. Planning for the Long Term
Basic Strategies
Creationists, Expansionists and Caretakers
Related Markets
Foreign Markets
Patents and Trademarks
Accounting
Useful Websites

5. Reflections
Basic Strategies
Dealing with the Highs
What to Do if You Think You Might Fail

Conclusion

Appendix: A Model Company
Preface
About Me

1. Planning for Getting Started
Basic Strategies
Defining Your Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites

2. Making Money
Basic Strategies
Marketing
Sales
Price Negotiation
Premises
Hiring For the First Time
Useful Websites

3. Growing Sensibly
Basic Strategies
Cash Flow
Staff Relations
Technology
Building a Rep ...

Jacket Text

This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.

What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.

Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.

Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too - how you can use this knowledge to start up, and most importantly, start up smart!

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Media Coverage

Bangor University

Students, graduates and staff of the University recently learned how to start a business for less than £5,000 in a ?Start-Up Smart presentation organised by the B-Enterprising Project at the Careers ...

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Worcester News

A SUCCESSFUL entrepreneur and author visited the University of Worcester to talk to students about starting their own businesses.

Robin Bennett, author of Start-up Smart, wanted to prove business ...

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Henley Standard

An entrepreneur from Henley who has established 15 businesses in 18 years has revealed the secret of his success.

Robin Bennett has written a book called Start Up Smart about how to begin your own ...

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My Wonderful Life Coach

Start-Up Smart ? How to start and build a successful business on a budget - Robin Bennett - Harriman House - ISBN 978-1906659837

Reviewed by Valerie Dwyer - Serial Entrepreneur, Coach, Mentor, ...

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Financial Mail Women\'s Forum

Competition for budding entrepreneurs

A new competition has been launched for budding entrepreneurs between 18-25.

Five winners ? from the categories services, manufacturing, IT, media and arts ...

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Thesewingdirectory.co.uk

"Full of common sense advice from an entrepreneur who has set up several businesses...very easy book to read and will definitely be going back to it for further business advice. I would recommend ...

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Gold.ac.uk

Robin was a guest speaker at Goldsmiths University 25th October 2011

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Buckingham.ac.uk

Robin was a guest speaker at The University of Buckingham 6th September 2011

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Bangor.ac.uk

How to start a business for under £5,000- Bangor University1st June 2011

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Worcesternews.co.uk

Smart author inspires students to get a start- Worcester News1st June 2011

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Kingston.ac.uk

Robin will be a guest speaker at Kingston University 17th November 2011

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Worcester.ac.uk

Robin was a guest speaker at Worcester University 19th May 2011

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Northampton.ac.uk

Robin was a guest speaker at University of Northampton 12th May 2011

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Mpaonline.org.uk

Robin was a guest speaker at the Commercial Sense Music Business Conference in London for Zoe Gospel Promotions 14th April 2011

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Bangor.ac.uk

Robin was a guest speaker at Bangor University 5th April 2011

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Exeter.ac.uk

Robin was a guest speaker at the Entrepreneurial Award Ceremony at the University of Exeter 31st March 2011

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Media Review


Robin Bennett with Start-Up Smart Competition Winners Luka Blackman-Gibbs, Michaela Belony and Jack Lenox- Royal Holloway 13th January 2011 Photo © John King

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Tcd.ie

Start Up Smart has been added to the recommended reading lists for students studying MBA and MSc Business at Trinity College Dublin

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Uel.ac.uk

Robin was a guest speaker as part of the Talking Business - The Event Series at the University of East London 22nd February 2011

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W3.yorksj.ac.uk

Robin was a guest speaker at York St John University 2nd February 2011

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Aber.ac.uk

Robin was a guest speaker at the Crisalis Student Enterprise Club Event at Aberystwyth University 24th November 2010

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Lsbu.ac.uk

Robin was a guest speaker at the LSBU Global Entrepreneurship Week Event at London South Bank University 17th November 2010

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Enterprisenation.com

Competition: Win seed funding and 1 year of mentoring!- Enterprise Nation30th September 2010

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Talkradioeurope.com

Robin was a guest on the Enterprise Show- Talk Radio Europe 29th September 2010

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News.bbc.co.uk

Robin was a guest on the Phil Gayle Show- BBC Radio Berkshire

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Fmwf.com

Robin Bennett and Start-Up Smart were featured in Local entrepreneur's guide to success
- Henley Standard 13th August 2010

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Mywonderfullifecoach.co.uk

"A fascinating read...peppered with useful streetwise advice. Brilliant...added value insight to the serial entrepreneur mind & how you too can do it! Highly Recommended."- My Wonderful Life ...

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Fmwf.com

The Start-Up Smart Competition was featured in Enterprise News in Brief- Financial Mail Women's Forum 14th July 2010

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Media Review

The Start-Up Smart competition was featured on:

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Media Review

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Brunelpccblog.wordpress.com

Brunel University Careers Blog

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