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Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write ... Read more on Glenn Fisher
Practical E-commerce
“The Art of the Click” explores the power of direct-response copywriting. Veteran writer Glenn Fisher spells out the techniques, tactics, and secrets to improve your copywriting and get more ...
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The Click and Convert Podcast
In this interview, Glen delves into the wisdom behind his recent publication ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’, covering a range ...
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Ranconteur
"Your idea must be inherently sound, believable and prove something the reader suspected was true,” says copywriting expert Glenn Fisher in The Art of the Click. “People buy good ideas they want ...
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ReadCity Writing
"I interviewed Glenn Fisher the Author of The Art of Click from All Good Copy..."
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Mooch Creative
Last week we added "The Art Of The Click" by Glenn Fisher to the Mooch Library. Below are our nifty little guides that can help you with everything from Social Media to Augmented Reality, check them ...
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The Marketing Society: The Library
Giles Lury reviews “The Art of the Click” by Glenn Fisher
Having just read a book on how to improve your persuasive copywriting skills, I’m now supposed to write an entertaining, informative ...
Business Book Awards
You see, after I realised my error in attempting to blindly follow someone else’s path, I more wisely set about pursuing my own.
In doing so, I found a publisher who was interested in my idea, the ...
Left B.R.A.I.N Blog
Promise, Picture, Proof, Push.
It’s a much better, more, – ahem – actionable alternative to the classic AIDA. Who the heck ever understood how to write for interest rather than desire (or ...
Ask Direct: Askblog
Maybe you’ll think this is obvious.
I didn’t.
So I thought I’d share.
In the “Art of the Click”, Fisher explained the importance of highlighting benefits over features.
Features ...
Call to Action Podcast
Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher.
Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter ...
My Customer
Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click, is published by Harriman House and shortlisted for The Business Book Awards 2019.
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