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Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including Sky, Vodafone, Game and Odeon. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers, and turned declining market share into stellar growth – all based on a keen practical understanding of the consumer and of the power of ... Read more on Ian Shepherd
Required reading for all consumer business leaders who want to understand how to gather and use data to their competitive advantage. Jon Florsheim, Senior Advisor, AMP Capital
Business is awash with data; yet most companies haven’t a clue how to use it. This book will ensure you do. Danny Russell, Customer Insight Consultant
Ian has taken a complex topic and demystified it for leaders across the organisation – an essential read. Robert Kent, Chief Data Officer, Pets at Home
This book is about how to survive or perish. It is as stark as that. Ian’s book is brimming with examples of how leaders can not only survive – change today and they can thrive Matt Truman, CEO and Co-Founder, True
