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Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including Sky, Vodafone, Game and Odeon. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers, and turned declining market share into stellar growth – all based on a keen practical understanding of the consumer and of the power of ... Read more on Ian Shepherd
Retail Week
That’s why, in my new book The Average is Always Wrong I ended up focusing as much on the cultural challenge facing the leadership team as I did on writing case studies of how data can be used.
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Retail Week
That’s why, in my new book The Average is Always Wrong I ended up focusing as much on the cultural challenge facing the leadership team as I did on writing case studies of how data can be used.
Read more
Management Today
In other words, what separates established businesses that really embrace the power of data from those that don’t is not technology, mathematical skills or even the ability to hire great data ...
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Youtube.com
The Average Is Always Wrong – In Conversation with Ian Shepherd, author of The Average is Always Wrong.
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Management Today
The acquisition will also only work for Boohoo if it genuinely brings new customers, says Ian Shepherd, a retail NED, advisor and the former CEO of Game. “To achieve that, they will need to pay ...
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