Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including Sky, Vodafone, Game and Odeon. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers, and turned declining market share into stellar growth – all based on a keen practical understanding of the consumer and of the power of ...
Read more on Ian Shepherd
Contents Listing
Jacket Text
Everywhere you look people are talking about data.
Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business?
Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.
The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.
Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.
Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
Media Enquiries
If you'd like to get in touch with the author for interview or comment,
or you'd like a review copy of this product, please contact us at
pr@harriman-house.com or call +44 (0)1730 269809.
Discounts for bulk purchases and there are premium editions available.
Please contact specialsales@harriman-house.com for a quote.
Enter your email address to receive your free ebook
By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.
Enter your email address to receive your free eBook.
By requesting this free eBook, you agree to let us email you about future Harriman House offers and offers from carefully selected third parties. We will not pass your details to any third parties and you can un-subscribe from the emails at any time. A valid email is required for us to send you the download link.
Mailing Permissions
Harriman House Ltd will use the information you provide on this form to keep in touch with you and to provide updates and marketing.
Please confirm that you are happy to receive:
Emails from Harriman House with Harriman House offers
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at newsletter@harriman-house.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use MailChimp as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.
