basket 0 items @ £0
View Basket

The Behaviour Business

How to apply behavioural science for business success

By Richard Chataway
Cover of The Behaviour Business (Paperback) by Richard Chataway Cover of The Behaviour Business (Ebook - phone) by Richard Chataway Cover of The Behaviour Business (Ebook - tablet) by Richard Chataway

Free eBook with every Print Edition
Claim your free eBook now

Product Information

Format(s): -

ISBN(s): -

Published:

Edition:

Author:

No. of pages:

SKU(s): -

About the Author

Richard Chataway

Richard Chataway is Vice President of BVA Nudge Unit UK and founder of Communication Science Group (CSG), and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in Australia and the UK, and for the four largest advertising agency groups, addressing behavioural challenges as varied as getting people to stop smoking, join ... Read more on Richard Chataway

Contents Listing

Jacket Text

If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.

In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.

Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app.

Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to:

• powerfully attract and retain customers
• fuel true and lasting innovation
• stand apart in the new world of increasing automation and artificial intelligence
• change workplaces and maintain happy and productive employees and teams
• and a lot more!

It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

Professional Reviews

To make decisions while effectively ignoring psychological or perceptual factors is disastrous for business decision-making. It will take time to redress the balance – but thanks to books like this it is starting to happen. Rory Sutherland, TED Talk superstar and vice-chairman of Ogilvy Group UK

Brilliantly inspiring - with his warm, witty approach Richard Chataway shows practical ways for businesses to go from hearing about behavioural science to actually profiting from it. Bruce Daisley, author of Sunday Times bestseller ‘The Joy of Work’ and host of the #1 business podcast ‘Eat, Sleep, Work, Repeat’

If you buy one business book this year, make this the one. A handbook on how to apply behavioural science the right way for your business. Provides a powerful exploration of behavioural science and how it applies to the future of your business - the perfect guide for anyone who is looking to up their game in 2020 and beyond. Paul Armstrong, founder of emerging technology consultancy Here/Forth, journalist for Forbes, Reuters, and Evening Standard, and author of ‘Disruptive Technologies’

Richard Chataway’s fine book attests to the power and profit of behavioural science in business. Displaying a firm grasp of the literature and sensitive to its thorny issues, on offer are effective behavioural solutions for all business types and sizes – practical and low-cost applications, honed over many years by a foremost practitioner of behavioural science. A great read and a business game changer. Philip Corr, Professor of Psychology and Behavioural Economics/Science at City, University of London, co-author ‘Behavioral Economics. The Basics’

The better you are at understanding and influencing behaviour, the better you’ll be at business. This book is a must read for anyone who has a business / cause / brand to grow. Richard has put his advanced understanding of human behaviour into practice in how he has structured this book. It’s engaging, easy to read, has many applied examples and strong theoretical underpinnings. Read it now before you miss out. Adam Ferrier, founder Thinkerbell, author of ‘The Advertising Effect: How to change behaviour’, Australian TV/radio panellist and commentator (Gruen, The Project, Sunrise, Celebrity Apprentice) and writer for TIME, The Guardian and the Wall Street Journal

A breath of fresh air - a brilliant behavioural science book that focusses on the practical application of the topic rather than the abstract theories. Drawing on a wide-ranging set of applications, from launching the world's most successful quit smoking app to refining call centre scripts - there's plenty to interest anyone interested in the business application of behavioural science. Richard Shotton, author of ‘The Choice Factory’


Media Coverage

The Behaviour Business Podcast

The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the ...

Read more

It's All Just a Bunch of BS Podcast

Over his career Richard has successfully addressed behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, turn up to school, pay ...

Read more

Behavioraleconomics.com

Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike and shows how we can ethically use these ...

Read more

Nudge Podcast

What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior ...

Read more

Branding Strategy Insider

“And what we find with a lot of customers is that they get feedback from people saying: ‘I love the format, I really enjoyed reading it’. There’s a tendency in B2B historically that people ...

Read more

Branding Strategy Insider

The supermarket brand Aldi knows this well. Their (much cheaper) own-label brands (pictured above) closely replicate the logos, colors and semiotics of better known, established brands to make our ...

Read more

Branding Strategy Insider

If you are in business, you are in the business of behavior – and unless a business influences behavior, it will not succeed.

In the last 50 years we have learned more about how we behave than ...

Read more

The Human Risk Podcast

On this episode, I speka with Richard Chataway who is a Behavioural Science practitioner that has recently published a book called "The Behaviour Business".

In it, he explores how businesses can ...

Read more

Branding Strategy Insider

If you want to understand how valuable behavioral science is to a digital business – there’s your answer. Creating a product people want might make you a few million dollars. But creating one ...

Read more

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.