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Business Reimagined

Why work isn't working and what you can do about it

By Dave Coplin
Cover of Business Reimagined (Paperback) by Dave Coplin Cover of Business Reimagined (Ebook - phone) by Dave Coplin Cover of Business Reimagined (Ebook - tablet) by Dave Coplin



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About the Author

Dave Coplin

Dave Coplin is the Chief Envisioning Officer for Bing and Microsofts UK Advertising and Online business and a leading thought leader in the UK. He has worked across a wide range of sectors and customers, providing strategic advice, leadership and guidance around the impact of technology on a modern society both at work and in play.

Dave is passionate about turning the base metal of technology ... Read more on Dave Coplin

Contents Listing

About the Author
Foreword by Ben Hammersley

1. Is Business Broken?
Working like a Victorian
The antelope of the open office
Captain Kirk's inbox
Experience vs. innovation
The problem of productivity
Creative businesses are the future
How creativity works

2. Getting Flexible
The man with no office
True flexible working
Smarter, better collaboration
Inflexible about flexibility
Bums on seats
Being strategic

3. Being Social
Social wizardry
What is a social enterprise?
An almost elemental force
Flattened and frictionless
What social means for your business
A quicker way of moving
Social stumbles
An unstoppable wave
Virtual coffee
Everything together
Just the way things are

4. Managing to Change
Revolution in a slide show
The death of hierarchy
The end of efficiency
Management reimagined
Creative management culture
Educating self-direction
Engaging everyone

5. Reimagining Business
Beautiful but useless
The death of desks
Organisms rather than organisations
The knowledge of every job
The potential of the future
Being brave
Talking to your appliances

About the Author
Foreword by Ben Hammersley

1. Is Business Broken?
Working like a Victorian
The antelope of the open office
Captain Kirk's inbox
Experience vs. innovation
The problem of productivity
Creative businesses are the future
How creativity works

2. Getting Flexible
The man with no office
True flexible working
Smarter, better collaboration
Inflexible about flexibility
Bu ...

Jacket Text

Are you happy with the way you work? Are you engaged, energised in the office? Or do you sometimes feel that your days are dominated by process and technology?

Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy.

Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business.


Professional Reviews

"This is a real insight into the changes that are taking place in how and where people are working - and what needs to change in the future. The challenge to work smarter impacts everyone - from some of the world's largest corporates to the ever growing network of small and new businesses. Working is becoming more mobile and more social, thanks to the technology we now have available and the changing nature of what we are doing. Changes are happening in all areas of work: where and when you work, who you sit with, how you choose to collaborate and connect, store and share data. This book gives a fascinating insight into that world." - James Friedenthal, MD Club Workspace

"Adapting how and when we work to meet the needs of a connected, always online society is one of the most important challenges faced by business. In Business Reimagined, Dave Coplin offers a blueprint for working better together." - Matthew Yeomans, Author and Consultant

"If you have ever wished that you could transform your approach to work and your working environment, you will be inspired by Dave Coplin and his vision for #bizreimagined." - Graham Bell, Networked Learning Director, Centre for Customised Executive Development, Cranfield School of Management

"A diatribe, polemic, samizdat: a hand-grenade lobbed in the general direction of Work 1.0" - Martin Veitch, IDG Connect

"Business Reimagined is a book about business and technology thatâ??s worth reading. It's an engaging, compact tome that could inspire business leaders to change the way they do things. Ignore its advice at your peril." - PC Pro

"A refreshing approach to the future of collaboration and how technology should liberate rather than constrain. Coplin's ideas for reforms to the workplace are incredibly appealing, offering to bring the way in which we work in line with the technological advances of the 21st century." - Sam Spencer, IDG Connect

"For me, this was something of a revelation. I would describe this author as an accidental guru, and as a business book, it has heaps to offer." - Business Money magazine

One of Marketing Magazine's "best books to find in your Christmas stocking: 5 not-to-be-missed business reads for marketers"

"Dave Coplin's little book is big on ideas. Take time out for a bit of advice from a self-confessed geek on stepping back, rethinking how you work and trying to look forward to a future of working smarter, not harder." - Aline Keuroghlian, head of marketing, Mr & Mrs Smith

"Contains plenty of practical assistance alongside the hopes for a better future" - Roger Trapp, Forbes

Other books by this author

Cover of The Rise of the Humans by Dave Coplin Cover of The Rise of the Humans by Dave Coplin Cover of The Rise of the Humans by Dave Coplin
The Rise of the Humans

Media Coverage


We?ve all done it. We?ve all regretted it. It?s just too easy. Why on Earth would we poke our head round the computer screen in front of us to talk to the person on the other side when a simple email ...

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Huffington Post

In many ways it seems that we are all living the technology dream. The advent of the internet, then the web and the ever faster evolution of services and devices have transformed the way people live ...

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Santander is an elegant city on Spain?s northern coast whose surrounding mountains are said to glow at sunset. But it is when the sun goes down that the true magic happens.

Street lamps ...

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PC Pro

There?s a telling scene at the end of Business Reimagined, when its author Dave Coplin describes playing with the Xbox Kinect for the first time. After an hour of shouting commands such as ?Xbox play ...

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Evening Standard

British businesses are being held back because of their ?Victorian? attitudes to their employees and refusal to embrace new technology, according to a leading industry analyst.

Dave Coplin, chief ...

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IDG Connect

Dave Coplin is the chief envisioning officer for Microsoft UK and an established thought-leader in the UK when it comes to the application of technology to solve real-world problems. His new book, ...

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BBC News

Are you happy at work?

If that seems like a loaded question - can you at least say you're interested in what you're doing, and feel motivated?

If the answer is no, don't worry. You're not alone. In ...

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Why is work so often inefficient and counter-productive? Can't technology help? Maybe ? but surprisingly given that its author is from Microsoft, this book doesn't think that all we need is the next ...

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IoD Connect

Today?s workplace ?isn?t fit for purpose? and leaders need to break free from it to find new ways of thinking and working.
This is the view of Dave Coplin, Chief Envisioning Officer at Microsoft UK, ...

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People Management

As chief envisioning officer (nope, we don't know either) for Microsoft UK, Coplin ought to be at the cutting edge of technological change. And he's determined to help rid us of "working days locked ...

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InsideHR magazine

Business Reimagined was one of the September Book Club titles in insideHR magazine

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RSA Animate

How can we get people more engaged, more productive, and happier at work? Is technology part of the problem ? and could it also be part of the solution? Dave Coplin, Chief Envisioning Officer at ...

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BBC Radio 4 Bottom Line

Big data has become big business as improvements in computer memory storage have made it possible to keep and analyse digital data on a scale previously unknown. Evan Davis and guests discuss how the ...

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Business Money

Although this is a small book, at just 98 pages cover-to-cover, it would be injudicious to judge it by its apparent brevity. As a means to transform one?s personal approach to work, or the ...

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Marketing Magazine

The best books to find in your Christmas stocking: five not-to-be-missed business reads for marketers
Business Reimagined: Why Work isn?t Working and What You Can do about itBy Dave Coplin. Published ...

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A guide to leading in a crisis

That we’re operating in an uncertain environment is now a given. Leadership is no longer about seeing a crisis through it’s about purpose, preparation, and ...

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