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Andrew Boulton is a copywriter and lecturer in creative advertising.
He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.
Giles Edwards is the founder of Gasp, the award-winning marketing agency that’s been “fearless and inventive” (The Drum) and hell-bent on making its clients more profitable for more than 10 years.
A student of Professor Mark Ritson, Giles believes in “proper (timeless) Marketing”; tactics change, people don’t. And its vital role in the Boardroom. He rants about this and more, ...
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Creative Review
A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here.
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DMA
The next article for our Great British Creativity campaign features Andrew Boulton, Copywriting and Creative Advertising Senior Lecturer at the University of Lincoln by day, freelance copywriter by ...
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Business at Bedtime
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, ...
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Haydn Grey
Some of the greatest jokes ever written were tweets of mine that received fewer than seven likes, so I am a poor and deluded judge. The thing that I have written that gives me the most pride is my ...
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