basket 0 items @ £0
View Basket

Crossover Creativity

Real-life stories about where creativity comes from

By Dave Trott
Cover of Crossover Creativity (Paperback) by Dave Trott Cover of Crossover Creativity (Ebook - phone) by Dave Trott Cover of Crossover Creativity (Ebook - tablet) by Dave Trott
Add to Basket

Free eBook with every Print Edition
Claim your free eBook now

Product Information

Format(s): -

ISBN(s): -

Published:

Edition:

Author:

No. of pages:

SKU(s): -

About the Author

Dave Trott

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Contents Listing

Jacket Text

Ideas don’t just happen, they don’t spring from nowhere.

Ideas come to life from everything that’s already inside our brains.

Because new ideas are actually a new reaction between existing ideas.

This means creativity is about finding ways to put unrelated, disconnected things together.

When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.

That’s Crossover Creativity.

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

Other books by this author

Cover of Creative Blindness (And How To Cure It) by Dave Trott Cover of Creative Blindness (And How To Cure It) by Dave Trott Cover of Creative Blindness (And How To Cure It) by Dave Trott
Creative Blindness (And How To Cure It)
From £11.49
Cover of The Power of Ignorance by Dave Trott Cover of The Power of Ignorance by Dave Trott Cover of The Power of Ignorance by Dave Trott
The Power of Ignorance
From £11.99

Media Enquiries

If you'd like to get in touch with the author for interview or comment, or you'd like a review copy of this product,
please contact us at pr@harriman-house.com or call +44 (0)1730 269809.

Rights

For information on available rights, please contact rights@harriman-house.com

Bulk purchases

Discounts for bulk purchases and there are premium editions available. Please contact specialsales@harriman-house.com for a quote.

Harriman House

Titles

Authors

Press

Trade

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.