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The Eternal Business

How to transition a business for the employee ownership revolution

By Chris Budd
Cover of The Eternal Business (Paperback) by Chris Budd Cover of The Eternal Business (Ebook - phone) by Chris Budd Cover of The Eternal Business (Ebook - tablet) by Chris Budd

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About the Author

Chris Budd

Chris Budd is the founder of Ovation Finance, a financial planning company. His focus in financial planning has always been to see money as a tool to improve happiness. As well as advising others on the smarter exit option of employee ownership, he has undertaken the journey himself - having sold Ovation to the Ovation Employee Ownership Trust in 2018.

He is the host of 'The Financial ... Read more on Chris Budd

Contents Listing

Jacket Text

The question of 'what happens when I want to step away from all this?' is one that keeps many business owners awake at night. 'How does my entrepreneur story end in a way that preserves the good I’ve built up, and looks after the employees and clients?'

For the owner who has spent a big chunk of their working life building up a business they passionately believe in, and nurturing staff they care about, traditional succession planning doesn’t work.

Employee ownership is the new and better way of preserving your achievement. Done the right way, you can release value, preserve your legacy and pass on control without employees having to raise finance.

Financial expert, podcaster and author Chris Budd recently sold his own business to its employees through the UK's Employee Ownership Trust. But the movement for employee ownership is global - and interest in this alternative succession route is growing fast.

Employee ownership is about more than the ownership, however. It is about creating sustainable businesses. A focus on long-term sustainable profits; happy customers; happy employees.

The Eternal Business lays out a system for a business - and its employees - to transition to employee ownership. It provides a model and pathway to follow so that the business continues - maybe forever!

It will help anyone running or working in a business with a real purpose, and who is wrestling with the 'what next?' question.

Professional Reviews

"Any business owner giving serious consideration to the future of their business needs to read this book. Whilst employee ownership may not be suitable for every business there are some important lessons to be gleaned from The Eternal Business, not least how to build a strong and capable leadership team. Chris Budd writes in an easily readable style, the text has numerous short stories of real firms and owners and their experience of a business evolution taking them towards that all important decision as to whether their business will be sold or whether it will continue 'forever' under the stewardship of its employees. A super read." Martin Bamford

Media Coverage

North Somerset Times

Chris said: “Moving to employee ownership is a big step and needs a lot of thought and employee engagement. You have to plan and prepare for it.”

Chris thought his offer was ‘amazing’ when ...

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Ovation Finance founder Chris Budd has launched an online programme to teach other business owners how to use employee ownership trusts to sell their businesses.

Budd's book 'The eternal ...

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Roger Edwards Marketing

Chris has worked in the financial planning industry all his life. Seven years ago, bored and trapped in his business, he started trying new things and being more creative. He wrote novels, played in ...

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Informed Choice Radio

When it comes this employee ownership revolution, Chris knows his onions, and that’s because he’s recently sold his own business, Ovation Finance, to an Employee Ownership Trust.

But the ...

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FT Adviser

Earlier this year Chris Budd sold the majority of his business to an employee ownership trust, which will own any profit his firm makes and which will have, as its beneficiaries, all the employees of ...

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