Synopsis
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself . . .
Details
08 June 2021
9780857198884About the author
Reviews
Andy’s influence on the industry is far-reaching, and his strategic leadership undeniable.Campaign
An inspiring yet practical book, full of compelling ideas on how to enhance your competitive advantage and see opportunity everywhere. A brilliant read!Syl Saller CBE Former Global CMO of Diageo
A fabulous book on the underappreciated role of luck in business, brimming with fresh stories and practical advice."Richard Shotton – Author of The Choice Factory
Go Luck Yourself is like wandering round a gallery of great strategic thinking… and then getting to take it all home with you to make your own place look better. Fresh, fun, generous, fascinating – this a book stuffed full of stimulating ideas for any restless challenger to steal and use.Adam Morgan Author of Eating the Big Fish and A Beautiful Constraint
Books by Andy Nairn
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