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Ogilvy Change Podcast - O Behave: Episode 11 - Richard Shotton and Rory Sutherland

Cover of The Choice Factory by Richard Shotton An interview with Richard Shotton and Rory Sutherland

During the podcast, Richard Shotton, remarked "The book is called Choice Factory. The overall theme is how to apply social psychology and behavioural science to advertising ... there's only a handful of books that apply it to marketing."

... Enthusiastic and engaging conversation!
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