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Marketing triage: why brands need to categorise consumers into three groups

Cover of The Choice Factory by Richard Shotton Marketing triage: why brands need to categorise consumers into three groups
Dominique Jean Larrey, chief surgeon in Napoleon’s Army, developed the concept of triage on nineteenth century French battlefields and saved many lives. This process can also be applied to marketing targeting and it can help increase revenue. How does this work in practice?

Richard Shotton is deputy head of evidence at MG OMD. He’s interested in how psychology can be applied to marketing. He’s a conference speaker and author of the book "The Choice Factory: 25 behavioural biases that influence what we buy".

Read more here: https://alugha.com/article/4f1f260d-109e-11e8-8cab-479b3e1f404b
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